Corona in the Global Beer Industry Case Study Example | Topics and Well Written Essays - 500 words

Corona in the Global Beer Industry - Case Study Example According to the research findings, it can, therefore, be said that the key success factors for firms in the global beer industry include good distribution strategy as well as a good marketing strategy. Since a beer is not consumed because of its taste, crafting a solid marketing strategy that would focus more on the consumers as to the image of the beer, creates a demand for it and strengthens the brand. Then companies have good distribution systems in order to make the beers available to consumers. The strategic group map of the global beer industry with dimensions such as beer quality and market volume, Grupo Modelo would be on the lower right side, Heineken at the upper right side, with the rest of the industry at the middle. Grupo Modelo is positioned in the industry with its escape positioning. This has given the company an edge over its rivals in the US market. However, in the global market, its positioning is quite shaky as this image is not embodied in the global brand as a global strategy. In terms of local operations, Grupo Modelo fares better than FEMSA as apparent in its market share. Internationally, FEMSA does not fare as good as Grupo Modelo as FEMSA has failed on its international venture. In comparing the positioning of Grupo Modelo to Heineken, Grupo Modelo has a positioning that targets a wider market, as it is based on the image that is associated with it, in contrast to Heinekens premium claims which is more based on taste. Because taste is not the most important attributes that beer and non-beer drinkers put a premium on, Grupo Modelos positioning is on a stronger ground.

Analysis of Campbell v Mirror Group Newspapers judgment Essay

Analysis of Campbell v Mirror Group Newspapers judgment - Essay Example In the final judgment the House of Lords noted the words of Lord Wolf in A v B and C when he said, ‘for our part we would observe that the fact that an individual has achieved prominence on the public stage does not mean that his private life can be laid bare by the media. We do not see why it should necessarily be in the public interest that an individual who has been adopted as a role model, without seeking this distinction, should be demonstrated to have feet of clay.’1 The facts of the case are necessary for an appreciable understanding of this pronouncement. Following the publication of articles with accompanying photographs showcasing model Naomi Campbell’s therapy and attendance at Narcotic’s Anonymous meetings, Campbell filed a complaint in the High Court for damages for invasion of privacy. The High Court found in her favor. On appeal to the Court of Appeal the High Court’s judgment was reversed and the Court of Appeal found that on the facts, ‘that since Ms Campbell had courted publicity and gone out of her way to promote a drug-free media image, the Mirror was entitled to put the record straight, irrespective of the methods it used to uncover the story. The Appeal Court judges decided that "therapy" did not qualify for legal protection in the same way as treatment by a doctor, and that publication of the details of Ms Campbells therapy was necessary to lend the story credibility.’2 On appeal to the House of Lords, the Court of Appeal’s findings were rejected and the High Court’s ruling was upheld. The House substantiated its findings by striking a balance between privacy and freedom of expression as contained in Articles 8 and 10 of the European Convention on Human Rights. 3 Lord Hope, in delivering his opinion for the House of Lords said of the Court of Appeal’s findings, ‘they